The project "Increasing the competitiveness of UAB Gintaro pasaulis by creating innovative product designs and organizing their marketing campaign" is being implemented.
In 2021 December 23 By order of the Minister of Economy and Innovation of the Republic of Lithuania no. 4-1398 UAB "Gintaro pasaulis" project "Increasing the competitiveness of UAB "Gintaro pasaulis" by creating innovative product designs and organizing their marketing campaign" was allocated EUR 50,249.65 in funding under the "Creative Checks for COVID-19" measure. UAB "Gintaro pasaulis" offers a large selection of amber jewelry, souvenirs, and business gifts made from natural Baltic amber. The exclusive direction of the company's activity is amber inclusions.
The company cooperates with both Lithuanian and foreign scientists, and is a member of the international Amber Association, which is supervised by scientists from the Geology and Paleontology Institute of Hamburg, Germany. The goal of the project is the use of innovative services provided by entities operating in the creative and cultural industries sector in the creation and implementation of design and marketing innovations.
Responding to the emerging needs of consumers, UAB "Gintaro pasaulis" plans to expand its range of products by introducing into the market products that are significantly different from the company's products on the market. After the implementation of the project, it is expected to attract new users, which will increase the company's sales and profitability. The project also foresees the creation of innovative advertising content for the promotion of products with a new design.
The project is expected to be implemented by 2023. January 31 Project no. 13.1.1-LVPA-K-861-01-0297 "Increasing the competitiveness of UAB Gintaro pasaulis by creating innovative product designs and organizing their marketing campaign" is financed by the European Regional Development Fund as a measure of the European Union's response to the COVID-19 pandemic.